Rock and Wrap It Up! CEO and founder Syd Mandelbaum received the 2010 NY Yankee State Farm Good Neighbor Award at a special ceremony at Yankee Stadium in The Bronx, NY. RWU has fed over 100,000 hungry Bronxites since the program started 6 seasons ago with food prepared but not served from the Stadium.

The New York Giants have joined the Rock and Wrap It Up! Snack Wrap! program. This program encourages students of all ages to feed hungry children with healthy snacks, collected in their schools.

The NY Giants will be producing and introducing Snack Wrap! collection receptacles to help feed hungry children. This national program is co-sponsored by Stop and Shop. The Giants have committed to produce PSAs featuring NY Giant players to introduce the program.

Rock and Wrap It Up! announces a new partnership with the National Hockey League. The Rock and Wrap It Up! movement aligns perfectly with the the League's ongoing greening initiative. The program will recover leftover food from arena concessions and use it to feed the hungry.

"Since its inception in 1991, Rock and Wrap it Up has collected 100 million tons of food to feed more than 200 million people," says Rock and Wrap It Up! founder, Syd Mandelbaum. "This NHL partnership will enable us to feed millions more people across the country."

Rock and Wrap It Up! is an anti-poverty think tank. Using greening tactics, we recover food and other assets to agencies fighting poverty, increasing their operating budgets. This allows the agencies to hire more services such as tutors, social workers, job placement counselors and mental health counselors to attack the root cause of poverty.

We work in Music, Sports, Schools, Hotels, Entertainment and do Public Advocacy in the House and Senate. Our work supports over 43,000 agencies in North America.