NYC Mardi Bra Launch Dec. 7


The New York City launch of Rock and Wrap It Up!‘s Mardi Bra initiative will be held at Brooklyn Bowl in Williamsburg, Brooklyn on December 7, 2015 at 6 pm. Admission will be a minimum donation of 2 boxes of feminine hygiene products. American Idol finalist Robbie Rosen will perform. Stars Gabriella Pulice and Julia Lambert will lend their support.

Mardi Bra was originally launched in February 2015 on Mardi Gras night with the help of Sharon Osbourne in Los Angeles, who tweeted about the night and made substantial financial donations. Ozzy and Sharon Osbourne were 2002 recipients of Rock and Wrap It Up!’s  Lena and Joseph Mandelbaum Humanitarian Award. Mardi Bra will launch nationally in 20 cities across North America on Mardi Gras night 2016.

Though optional, as with the LA event, women are encouraged to wear bra, bathing suit and athletic tops. Festive beads will be given to all participants. Former WNBA Superstar Susan Wicks will help chair the event.

RWU research has shown that other than food, feminine hygiene products are the most requested items by shelters and pantries assisting in helping indigent teens and women.  RWU asks that each woman purchase a second box when they buy for themselves each month and donate it to help the Mardi Bra program. Additional collection sites are needed, especially in High Schools and Middle Schools, where the program is named Hannah’s Project. Financial donations will also be accepted in lieu of product

Brooklyn Bowl is the ultimate night out, with its groundbreaking integration of premiere music, 16 lanes of bowling, a bar featuring locally crafted beers, and food by the acclaimed Blue Ribbon restaurant group. Located in the beautiful, 19th-century Hecla Iron Works building, the venue — aka “rock and roll heaven” (Village Voice) — boasts a sound system and amenities that “no other local rock club can offer” (The New York Times).

Wearing its homegrown values on its sleeve, Brooklyn Bowl is as committed to locally made products — serving award-winning beer from the adjacent Brooklyn Brewery — as it is to environmental sustainability — it’s the first L.E.E.D.-certified bowling alley in the world. And the food? “Epic,” says Eater. In other words, Brooklyn Bowl’s unprecedented combination of top-flight music, bowling, beer and food is “like nailing a spare on a four-ten split” (The New Yorker).