Mission
Rock and Wrap It Up! is an independent anti-poverty think tank based in New York. It is non-profit and nonpartisan, an organization devoted to developing innovative greening solutions to the pressing issues of hunger and poverty in America. The organization works by increasing financial assets available to fight poverty by identifying new revenue streams through food and other basic assets obtained without cost. Rock and Wrap It Up!’s 18 years of experience helps it to be a dependable source of sound thinking concerning key poverty issues, nationally.

Goals and Objectives
Rock and Wrap It Up! accomplishes its goals of feeding the hungry through food recovery using agencies and volunteers. We cover over 500 cities. We developed the concept of ‘contractual obligation of leftover food’.  It encourage people to include a phrase in their contract or rider with caterers: “All edible leftover food to go to local soup kitchens or shelters and Rock and Wrap it Up! will arrange for the recovery.”  We work with a national database of over 43,000 shelters and places of need, which we share. Since our inception in 1990, over 70,000,000 pounds have been recovered, feeding over 150,000,000 people
All donors are protected from liability by The Bill Emerson Good Samaritan Act of 1996.
           
Our tactics and strategies have evolved into 4 major Programs, Projects and Partnerships in these sectors:

Rock and Wrap it Up!
With over 150 bands now participating, our major program has gained national recognition feeding over 70,000,000 people since 1990  We collect performers’ backstage edible leftover food in every arena or stadium where they perform and bring it to local kitchens and shelters. Current and recent tours contracting food recovery with Rock and Wrap it Up! in their rider include Tom Petty, Phil Lesh and Friends, Crosby, Stills and Nash, Allman Brothers Band, The Dave Matthews Band, Nickelback, Kenny Chesney, Christina Aquilera, The Indigo Girls, O.A.R. and The Black Crowes.

Sports Wrap!, Speed Wrap!
Launched in 2003, this program works with sports teams to help fight hunger in their team’s community by clubhouse and stadium food recovery. Detroit Tiger star lefty Pitcher Mike Maroth and his wife Brooke began the program Comerica Park. Partnering with RWU, the NY Giants, NY Jets, New England Patriots, Philadelphia Eagles, Seattle Seahawks in the NFL, New Jersey Nets , New York Knicks and Orlando Magic in the NBA, Florida Panthers, New Jersey Devils, New York Islanders and New York Rangers in NHL, Atlanta Braves, Boston Red Sox, Detroit Tigers, Kansas Cit Royals, NY Mets, NY Yankees, Pittsburgh Pirates, Philadelphia Phillies, St. Louis Cardinals and  Washington National of MLB donate their stadium clubhouse or concession leftovers after each home game.  . New programs are underway in other MLB, NFL, NBA and NHL franchises. Las Vegas Motor Speedway became the first racetrack to join Speed Wrap!